Google Ads Enquiries
PPC leads · 15.9% lower CPL
Google Ads Enquiries
PPC leads
11 years managing PPC for our clients
From day one, Elliptycs understood what we were trying to build. Their paid social work consistently drove new customers at a low cost and helped us expand to seven sites in under nine months. They also set up all our tracking and analytics properly, which gave us clear visibility on performance throughout. The team made everything feel easy and always delivered when it mattered.
If you are spending money on Google Ads or paid social and cannot clearly see what is working, something is off. Too many businesses are paying for clicks without knowing which of those clicks actually turned into a phone call, a form submission, or a sale. That gap between ad spend and real results is where most agencies fall short, and it is exactly where we focus.
Elliptycs is a UK-based PPC agency built around a simple principle: we report on what actually matters. Not impressions, not click-through rates in isolation, but qualified enquiries and revenue. We have been doing this for over ten years, and every campaign we run is managed in-house by our team in Leatherhead; nothing is outsourced, nothing is automated and forgotten.
Whether you need a full Google Ads build from scratch, a Meta Ads strategy to drive ecommerce sales, or someone to take over an underperforming account and fix it properly, we structure everything around generating leads and customers you can actually measure. Your ad spend goes further because we track it further.
Most PPC agencies will show you a dashboard full of impressions and clicks. We show you which keywords drove actual phone calls, which ad groups generated qualified enquiries, and where your budget is being wasted. The difference is not just reporting, it is how we feed that intelligence back into your campaigns so they get sharper over time.
We have worked with businesses that came to us after years with agencies who locked them into long contracts, reported on vanity metrics, and outsourced the actual work to junior staff or offshore teams. We do things differently.
Every lead is tagged by intent and quality, then fed back into your campaigns automatically. Targeting improves with every enquiry, not just every click.
90-day opt-out terms. We keep your business because we deliver results, not because a contract says you can’t leave.
A small team of PPC specialists in our Leatherhead office. You’ll always know who manages your account, and you can pick up the phone and speak to them.
We track actual phone calls and form submissions back to the keyword and ad that generated them, then import that conversion data into your ad platforms.
We cross-reference organic and paid performance, avoid keyword cannibalisation, and shift budget to where it delivers the best return.
Light, Standard and Complex management levels, so you pay for the hours you need, not a percentage of your ad spend.
Three people. One office. Zero outsourcing. The people who build your campaigns are the ones you speak to.
Founder
Digital Marketing Strategist
Digital Marketing Assistant
A strong campaign will still underperform if it sends people to a page that doesn’t convert. We see it constantly in audits: spend driving traffic to a homepage, a generic contact page, or a service page that buries the call to action below the fold.
So we review and refine the pages your ads point to, checking everything that decides whether a visitor picks up the phone or fills in the form.
We screen-share a live walkthrough of your current ads, website and tracking. No PDFs, you see exactly what we see, in real time.
A proposal structured around your services and search intent: recommended platforms, budget allocation and a clear monthly scope. Pilot periods where appropriate.
We build campaigns from the ground up: conversion tracking, call tracking, structure, keyword research, ad copy and landing-page review.
Weekly checks minimum. Bid refinement, creative testing and dynamic budget reallocation based on what is actually converting.
As data builds, automated lead tagging feeds real enquiry quality back into your ad algorithms. Campaigns get smarter with every lead.
A proper monthly review of what happened, what changed and what’s next. You always know where your money is going.
Book a free discovery call and we’ll walk through your account live; no decks, no fluff.
A PPC agency manages your paid advertising across platforms like Google Ads, Meta, Microsoft Ads and others.
The job goes beyond setting up ads and letting them run – a good agency handles keyword research, campaign structure, ad copywriting, bid management, conversion tracking, and ongoing optimisation so your budget generates real results rather than just traffic.
At Elliptycs we go a step further. We track every lead back to the specific keyword and ad that generated it, then use that data to continuously refine your targeting – so campaigns improve based on the quality of enquiries you actually receive, not just the volume of clicks.
Fees vary with the complexity of your account and the platforms you advertise on. For Google Ads management we offer three clear tiers:
| Level | Best for |
|---|---|
| Light | Smaller accounts with established campaigns that need monitoring and incremental improvement. |
| Standard | Growing accounts that need regular optimisation, testing and strategic adjustments. |
| Complex | Larger or multi-national accounts that require ongoing structural changes and scaling. |
All tiers are fixed monthly fees based on the hours your account needs. We don’t charge a percentage of your ad spend, so our incentive is better results, not a bigger budget.
Each tier includes setup, campaign management, lead tracking, and monthly reporting. We also offer pilot periods for new clients – typically two to four months – so you can evaluate results before committing. Meta, LinkedIn, TikTok, Microsoft and Reddit Ads are scoped separately depending on the platform and your objectives.
It depends on what you sell and how people find it.
Google Ads captures people actively searching right now – high intent, likely ready to act. Meta Ads put your business in front of people who match your target audience but aren’t searching for you yet.
For lead generation and service businesses, Google Ads is usually the starting point. For ecommerce, brand awareness, or demand-building, Meta can be extremely effective – we helped HITZ acquire over 4,500 new customers through a full-funnel Meta strategy at an average of just £1.42 per checkout.
Most clients run both, and because we manage every platform in-house we shift budget dynamically to where results are actually coming from.
Ask three questions.
If the answer to any is no, there’s a problem. The most common issues we find when auditing other agencies’ accounts: campaigns left running without management, broad targeting wasting budget, no conversion tracking beyond basic form submissions, and reporting on impressions instead of qualified enquiries.
Every discovery call includes a quick look at your account. If you want the full picture, we offer a complete audit for £950 + VAT, guaranteed: if we don’t find at least £950 of annualised wasted spend or a material tracking error, you don’t pay.
Every discovery call includes a quick look at your account, free.
For the full picture, we offer a complete audit at £950 + VAT, guaranteed: if we don’t find at least £950 of annualised wasted spend or a material tracking error, you don’t pay.
And if you start a retainer with us within 60 days, the £950 is credited in full against your first month.
PPC puts you at the top of search results immediately, but you pay for every click. SEO builds organic rankings over time so you appear without paying per click – but it takes longer. The smartest approach is usually both.
We manage SEO and PPC under one roof, so we use paid data to validate which keywords convert before investing in organic content, avoid paying for clicks on keywords you already rank for, and shift budget between channels as your organic presence grows. For Akehurst Group this combined approach delivered 883,000 search impressions, 300 organic enquiries, and 471 Google Ads enquiries.
The enquiries are coming through thick and fast from the website … we’re getting schools, councils, film studios, warehouses – proper commercial work, not small residential jobs. People are finding us on Google and coming to us ready to talk because they’ve already seen what we can do … we’ve got engineers out on jobs across London and the South East, people see the vans everywhere – why shouldn’t they see us online too?
We have had a great experience with Elliptycs, and particularly with Ali. He has made the process very easy to follow and to fully understand the results. We cannot recommend highly enough.
Google Ads, Meta (Facebook and Instagram), Microsoft Ads, LinkedIn Ads, TikTok Ads, ChatGPT Ads and Reddit Ads. Most clients start with Google Ads and expand as we identify opportunities.
