Empowering Financial Success for our Accountancy Client
DS Burge & Co is a rapidly growing accountancy firm that provides comprehensive financial services to personal and business clients across the UK.
Despite being a long established company with an existing customer base, they faced a challenge in gaining visibility and traction amidst fierce online competition. With ambitions to grow, they reached out to Elliptycs seeking a marketing partner who could match their energy and help generate the quality leads they require.
To kick-start their online growth, we had to devise a digital marketing strategy that would continuously propel them to the top of search results while ensuring a high conversion rate.
We began by conducting a thorough audit of DS Burge & Co’s website, and reviewing the competitive landscape – both in terms of their local opportunity (ranking highly for their office locations) and their national opportunity for informational queries.
New service pages were prioritised to cover the complete range of services for both business and personal clients, each meticulously optimised for conversion.
We followed this with the creation of a content calendar to help provide on-going updates to tax regulations, and a wide range of evergreen resources. Each asset provides valuable insights to their audience, reinforcing their authority in the market and helping improve their online visibility.
We were tasked with revitalising DS Burge & Co’s website. We worked meticulously to refresh DS Burge & Co’s website, balancing quality design with functional requirements.
Careful analysis of user behaviour informed a strategic reworking of the site’s navigation and content, maintaining important SEO elements. New elements such as customer reviews were also incorporated for added credibility.