Organic Growth Up +106% & Lower Cost Per Lead

Delivering continued SEO and PPC results for Our Accountancy Client

DS Burge and Co Chartered Accountants
+ 0 %
Organic Traffic Growth

(2025 vs 2024, GA4)

+ 0 %
PPC Leads at 15.9% Lower CPL

(2025 vs 2024, Google Ads)

+ 0 %
Increase in Search Visibility

(Q3 2025 vs 2024, GSC)

DS Burge & Co are a firm of Chartered Accountants based in Wimbledon.

When Kieran Burge took over the business , their website generated little to no leads.

Since partnering with Elliptycs in 2016, they’ve grown from a small family-run team into a well-established practice with over 16 employees at their Wimbledon HQ.

Despite being an established firm with a loyal client base, DS Burge & Co struggled to win new business online.

Their website had little to no visibility on Google, generated no inbound leads, and they weren’t running any paid advertising.

With brand awareness limited to referrals, they needed a digital strategy that would put them in front of potential clients and drive measurable growth.

The Results:

+ 0 %
Organic Traffic Growth
+ 0 %
PPC Leads
+ 0 %
Increase in Search Visibility​

Organic Traffic Growth
(Jan 2024 - Sep 2025)

Through continued investment in SEO and content, combined with a full website redesign and targeted paid search campaigns, DS Burge & Co has transformed its digital presence.

Organic traffic has more than doubled year-on-year, cost per lead has dropped significantly, and the firm now enjoys far greater visibility across Google Search.

How We Helped

SEO & Content Strategy

We developed a long-term SEO roadmap, building out service pages for every area of their practice and consistently publishing high-value content.

Many of these articles now outrank major news outlets and even government sites for competitive financial topics.

Website Redesign & CRO

We completely rebuilt the DS Burge & Co website to improve both design and performance.

Navigation was simplified, SEO foundations were strengthened, and credibility elements like client reviews were added – with a focus on turning visitors into enquiries.

Paid Media & Analytics

We launched and optimised Google Ads campaigns while implementing full conversion tracking in GA4.

This gave the firm complete visibility into performance and ensured every pound spent could be tied back to measurable results.

Ready to Grow?

Partner with a team that delivers measurable growth through SEO, PPC, and performance-driven strategy.