Content marketing involves the creation of written and visual assets, which are designed to effectively attract your target audience, capture their attention, and engage them in discovering your business and its offerings.
Successful content marketing aims to connect with, engage, and guide your target audience towards desired actions on your website.
At Elliptycs, we deliver high-quality content tailored to your audience’s needs, addressing the questions they seek answers to and offering value beyond your products and services alone.
To help you stand out from your competitors, our content not only assists in achieving higher search engine rankings but also resonates with your audience while maintaining consistent alignment with your brand.
Our content marketing service seamlessly integrates with our other offerings, such as SEO and PPC, forming a cohesive digital marketing strategy. This harmonised approach facilitates brand awareness, audience growth, and an increase in website conversions.
Explore our comprehensive content marketing services below, which encompass both strategy and execution.
First, we begin by analysing potential opportunities across your website, including how you currently compare to your competitors in terms of existing content.
Next comes the planning stage. Here we assess and propose a content strategy, including idea generation for new content and identifying beneficial updates to your existing content.
The fun stage – Creating the content, putting the agreed content strategy into place, repurposing any approved existing content, and creating brand new content for your audience to discover and engage with.
The final step – Measuring the success of the agreed changes to new and existing content, identifying what’s working and where further changes can be made to evolve the content even further.