Helping a new sports brand build nationwide demand and fill venues at scale.
(Jan–Sep 2025, Meta Ads)
(Jan–Sep 2025, Meta Ads)
(Jan–Sep 2025, HiTZ)
HITZ started with no acquisition setup, no tracking, and plans to scale multiple new venues on tight timelines.
They needed a dependable agency to help generate bookings from day one.
Before launching, HiTZ had no Meta Ads account, no paid acquisition history and only a basic out-of-the-box Google Analytics (GA4) implementation that wasn’t tracking ecommerce purchase behaviour correctly.
Their chosen booking platform provider also had limitations around purchase tracking, which made full ROAS reporting difficult.
To fix this, our team rebuilt their analytics setup from scratch – deploying Google Tag Manager (GTM), properly configuring GA4, implementing full ecommerce event reporting and creating custom JavaScript to pass Segment payloads cleanly into GA4, Meta, TikTok and Microsoft Clarity.
We also worked closely with their app developers over the initial months to identify and resolve issues with the checkout process.
With seven new sites opening across the first nine months, HiTZ needed to drive bookings quickly for each location, including pre-launch demand and performance during seasonal dips.
With no prior audience data on which formats or messages would resonate best, the entire paid social strategy had to be tested, validated and scaled from the ground up.
Through a full-funnel Meta Ads strategy and a complete rebuild of HiTZ’s tracking and analytics, we delivered a reliable acquisition engine that supported every new venue launch throughout 2025.
Across the first nine months, our campaigns generated 12,094 checkout starts at an average cost of just £1.42, enabling HiTZ to scale to 4,500+ new customers while maintaining consistent booking volume during new site openings and seasonal dips. With stable performance across all locations, HiTZ could expand confidently and understand exactly which channels, audiences and messages were driving growth.
We rebuilt HiTZ’s tracking from the ground up, re-configuring their Google Analytics (GA4) setup and deploying a complete Google Tag Manager (GTM) implementation to send data to all relevant advertising platforms.
Full ecommerce event reporting was added across GA4, Meta, TikTok and Microsoft Clarity, supported by custom JavaScript to pass Segment payloads cleanly into each platform.
We worked directly with HiTZ’s app developers to resolve event payload issues and ensure every booking stage was captured accurately.
We designed a full-funnel Meta Ads strategy to identify the formats, audiences and messages that resonated most with customers.
Campaigns were optimised weekly to maintain low acquisition costs, fuel pre-launch demand for new sites and sustain booking volume across seasonal highs and lows.
A data-led approach to audience targeting allowed us to consistently refine and drive high-quality traffic into the booking flow.
Throughout the rollout, we provided strategic guidance on messaging, media mix and creative direction based on real performance insights.
We highlighted attribution limitations within the booking platform, offered recommendations to improve data accuracy, and shared site-level demand trends to help inform future openings.
This ongoing support ensured HiTZ could scale confidently with full visibility on what was driving growth.
